"If you go for someone roughly [equal] to you in attractiveness, it avoids two things," Nottingham Trent University psychologist Mark Sergeant, who was not involved with the study, told The Independent."If they are much better-looking than you, you are worried about them going off and having affairs."Even though beauty is an assessment of fitness value, there is no reason why assessment of fitness needs to be purely physical," Kaufman writes, meaning that acting kind can make you appear more attractive.A 2010 cross-cultural study — with participants from China, England, Germany, and the US — found that women are most attracted to men wearing red.In one study, researchers at the University of California at Berkeley looked at the behavior of 60 heterosexual male and 60 heterosexual female users on an online dating site.
Characteristics like muscularity are "cues of genes that increase offspring viability or reproductive success," say authors David A. So if you want to catch a woman's eye and hold her attention, you may be better off not going overboard.As the women became more financially independent, they said they liked older guys even more."We think this suggests greater financial independence gives women more confidence in partner choices, and attracts them to powerful, attractive older men," lead author and University of Dundee psychologist Fhionna Moore said in a statement.As psychologist and writer Scott Barry Kaufman notes, the halo effect works in other ways too.In a 2014 Chinese study, more than 100 young people looked at images of men and women's faces and rated them on attractiveness.